We watched the trailer for Amityville: The Awakening and analysed different media aspects in it:
- CAM SAMC: mostly consisted of close up wide shots and zoom.
- MES: haunted isolated house, dolls.
- EDITING: lots of transitions are used to switch from scenes, however the transitions linked well to the theme with the sound effects added (hospital/machine like beeps). Also as the trailer went on the transition went from fade to black to straight cuts.
- SOUND: score music, heavy breathing, incidental music when boy awakens.
we also focused on:
- Codes and conventions: female is the victim, the house is has a back story of why its haunted, there are teenagers involved.
- Representation: characters are outsiders, dolls reflect characters after death.
- Audience: after watching the trailer I would say the trailer is a 15. With an audience of both male and females,between 15 and 25 (young adults).
- Institution, the producer that produced paranormal activity, insidious and sinister also produced this film therefore has inherited audiences which is a benefit for them.
we also wrote out our trailer in detail focusing on particular aspects:
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