Assignment 6: Trailer Exhibition Research

1. What's  the purpose of trailers?

• The purpose of trailers are to tease the audience by showing the most important parts of the film but without revealing to much information so that the audience want to go watch the film.

2. How do audiences watch trailers? Give examples – it’s a big range!

• On YouTube
• On the Tv
• On Most Social Media Sites

3. Where do audiences go and what type of platforms do audiences use to watch trailers?
How do audiences engage with trailers?

• Audiences go onto the internet and they will interact with many different trailers whether it be on a social media site or on youtube.
• The engagement that audiences have with trailers is positive because they can share it via facebook or re-tweet it on twitter.

4. What is the relationship between exhibition platforms for trailers and audiences; are certain platforms for certain types of audiences?) 

• Most audiences will be able to watch every trailer as all trailers will be rated U this is due to the fact that children could easily go online and have access to all trailers meaning that if the trailer was rated 18 they could have access to it.
• A film that is targeted for children may be shown on social media sites in order for parents or family members to be able to see them but most likely they'll be shown on tv where the children have more access to them.

5. How do institutions encourage audiences to ‘investigate’ a film’s details.

• Usually at the end of each trailer they will promote the release date and the film site which will have competitions games qnd more background information about the making if the film, and they also have a section where people will be able to rate the film

6. Explain the role of social media for trailers  (advantages/disadvantages) 

• Advantages:
• A lot of people interact with social media sites (theres a bigger chance to watch the trailer)
• Audiences can access the trailer easier they can share it between their friends and share their own personal opinion
• Disadvantages:
• Everyone has access meaning that children have an easier way of watching a trailer which they may like but then the film will be rated 15 or 18 which is above their age rate
• Some people may share negative comments about the trailer which other people will see and may begin to have the same opinion (this could have a big impact at the box office if bad reviews are being shared)

7. Imagine trailers could not be exhibited via social media, what impact would this have on audiences and institutions? 

• The impact that this would have on audiences would be that it wouldn't be as easy for them to watch the trailers and for the institution would not have as much audience because they would have to research it themselves.
• The audiences would not be able to interact with the film by going on the film site and playing games and competitions through having seen the trailer.   

8. How has the exhibition of trailers changed over time?

•  Before trailers used to be quite straight forward and just show the important parts in the film, but nowadays they go to a different extent for example they prank real life people and have actors playing along just to have better reactions.
• Also nowadays trailers give the audiences bigger enigmas which will make them watch the film.

9. How are trailers rated and regulated?  What institution is responsible for rating trailers?  How is this different from the whole film?

• Trailers don't have a rating because of easy access from children. meaning that if they were rated it would restrict the audience amount and also children would be able to watch a trailer that is not adequate to their age.

10. How does the rating of film trailers affect a range of audiences? 

•  Films are rated differently in each country depending on the language used, violence, sex scenes
  

  

11. Identify or explain any other issues you think are important about exhibition of film trailers.

 

• The producers are so keen to make the audience watch the film so they reveal to much enigmas and show to much information which makes me not want to watch the whole film as it has been ruined.